Banker Robbers
Most people pay an average of four hundred dollars a year on bank service fees and don’t even know it. We are being hoodwinked. We are being taken. We are being robbed by our banks.
Problem
As a newly rebranded company, Axos needed to increase awareness and consideration in a cluttered category where they were being outspent 100:1.
Insight
Treat Others As You Wish to Be Treated. After years of being taken advantage of by large banking institutions, our target was in need of a financial partner that wouldn’t rob them of their hard earned money.
Solution
Don’t Get Robbed By Your Bank. We created a campaign that poked fun at the absurd reality of customers getting robbed by their banks, and offered an alternative to the ones finally ready to do something about it.
