Without Walls
How do you grow a tech company from a scrappy startup to a world-class enterprise brand? By developing a breakthrough campaign that shows how much easier life is without barriers.
Problem
Box was already a leader in file-sharing with over 150,000 businesses on their client list, but they lacked mass recognition in a burgeoning industry. We needed to grow public awareness for the under-the-radar company so that they could compete with big players like Microsoft on a global stage.
Insight
Technology should never limit anything you do. Box makes everyone more productive, more competitive, and more powerful. We realized early on that both for B2B and B2C audiences, Box allows for unparalleled collaboration and ease.
Solution
Without Walls. Unlike traditional thinking and conventional barriers that prevent progress, Box liberates the flow of content, ideas and team conversations everywhere.
Relevancy
We successfully launched a highly targeted media campaign that broke down barriers for our audience, ranging from paywalls on NYTimes.com to commercial barriers on Hulu. Additionally, mass media placements on taxi-tops, in airports, online, and more proved all the incredible things that can be made possible with Box, aiding to boost the brand’s awareness, reputation, and positioning ahead of a successful IPO.
