Nothing Routine
How can an international skincare company introduce a distinctive brand and product offering that grabs the attention of consumers and clinicians alike?
Problem
Skincare is an incredibly crowded category, with most brands looking and sounding the same. DermapenWorld needed to stand out in order to resonate globally and speak to two key audiences: discerning consumers (whom we dubbed “Skintellectuals”) and clinic professionals.
Insight
It’s the little things that make the biggest difference. There’s a growing movement away from quick fixes that don’t work and an increased focus on long-term thinking and solutions.
Solution
Nothing Routine. We created a global campaign that reinforces DermapenWorld’s signature Synergy of Solutions, a holistic system that combines in-clinic treatments with at-home care.
