From Here Forward
Most people have not properly saved for their retirement. They are stuck. So instead of promising them ownership of a tomorrow they may never own, we wanted to empathize and meet them where they are now and help them move forward.
Problem
Edelman Financial Engines needed to build brand awareness, relevance, and consumer trust through a distinctive and highly targeted creative and media campaign that positively impacts direct response efforts and assets under management.
Insight
The Key to Success is to Embrace Reality and Keep Adapting. While the world will continuously throw curveballs your way, those who are willing and able to adapt to changing life circumstances will be best off in the long run.
Solution
From Here Forward. Most financial planners promise a dream that isn’t real. We wanted to position Edelman Financial Engines as a true partner that people can turn to for guidance with any decision with a dollar sign attached to it, no matter where they are starting from or what their goals are for the future.
Relevancy
In addition to launching a successful overall brand awareness campaign, we worked with Edelman Financial Engines to quickly develop ads that offered advice and guidance to people during the pandemic — solidifying their commitment to being a true partner to consumers through life’s ups and downs.
