Unconditional Love

How can a century-old organization increase relevancy and build an emotional connection with Gen Z and Millennial pet parents?

 

Problem

Hartz Mountain Corporation is a nearly 100 year old company that sells a variety of pet care products. They needed help modernizing their brands and connecting with a younger generation of consumers.

Insight

We need our pets as much as they need us. For many Gen Z and Millennials, dogs and cats aren’t seen as pets — they’re members of the family who anchor them in a world that sometimes feels out of control.

Solution

Unconditional Love. ​​By celebrating the realities of sharing life with dogs and cats, we can acknowledge the challenges and rewards that come with having pets and highlight how Hartz provides the products that enable this relationship to endure.

Relevancy

The Unconditional Love brand platform serves as a successful umbrella for distinctive campaigns across Hartz UltraGuard ProMax, Nature’s Shield, and Home Protection, as well as the company’s Loving Paws charitable effort. Through this work, the brand has seen incredibly positive results, especially among their Gen Z and Millennial target .