Harvest Snaps
How can a challenger brand increase awareness and craveability among Gen Z and Millennial snackers? By leveraging targeted social media tactics and influencer campaigns that create a sense of authenticity and build brand loyalty.
Problem
Harvest Snaps competes for “share of stomach” against all snack brands, some of which have 10x their budget. They needed to outthink vs. outspend the competition in order to capture their target’s attention and drive sales.
Insight
Healthy isn’t boring. Our target actively seeks out guilt-free snacks, but they aren’t willing to compromise on taste. By highlighting the versatility and deliciousness of Harvest Snaps in unexpected ways, we can create a sense of excitement and discovery around the brand.
Solution
Use social media and influencers to showcase the exciting and flavorful side of Harvest Snaps. Unlike conventional better-for-you brands, Harvest Snaps inspires creativity and individuality, letting people snack when and how they want.
