You’re Good to Pogo
How can a challenger brand cut through in the fiercely competitive diabetes category when industry leaders with deep pockets dominate the conversation?
Problem
Intuity Medical makes blood glucose testing for people with diabetes simple, easy, and discreet through their Pogo Automatic Glucose Monitoring System. But, as a relatively new player in a crowded category of industry giants, they struggled to gain awareness and traction for their brand.
Insight
Always live life on your terms. People may have diabetes, but diabetes doesn’t have them. Those who are actively managing their Type 2 diabetes don’t want to telegraph to the world their condition. Instead, they want to be empowered to live life uninterrupted.
Solution
You’re Good to Pogo. Our humorous campaign is a welcome change to the sea of sameness in the category, offering a better, more discreet solution —just press once and go — to individuals who regularly test their glucose levels.
