Brilliant
Renewable energy is really important for the world right now. So we thought, how cool would it be if you could have every electrical device in your house running on solar power? Oh, wait, you can. Brilliant, right?
Problem
Sunrun lacked brand awareness in an already crowded solar power category. We stepped in to help them create a meaningful brand platform that would speak to consumers in an enticing way.
Insight
With Solar Energy, Everyone Can Win. After consulting Sunrun consumers, we realized that the switch to solar isn’t about saving money at all. It’s about change. It’s about progress. It’s a really clever hedge against a future of eternally rising energy costs. To them, switching to solar was more than just a smart decision. It was a brilliant one.
Solution
Brilliant. Our campaign celebrates how it feels when you choose solar with Sunrun. We demonstrated that using solar energy is a lifestyle, and showed consumers that everything in their homes can run on the sun. Now that’s brilliant.
